Senior Copywriter

The purpose of this role is to support conceptualizing and realizing ideas through a comprehensive use of language and the written word. They have the ability to think in a holistic way about how an idea comes to life through all creative channels of a consumer experience. Develops language and copy in short form and long form to establish the tonality of ideas alongside senior team members and management. Job Description: Drafts narratives, scripts and storyboards, annotations and treatments Expresses ideas with clarity; on brand; on message; and targeted to the audience Presents ideas to the internal team Comprehends and understands brand continuity, brand guidelines and brand positioning Creatively supports the effective use of technology and its applications to solve business problems Contributes work to pitches Drives, defines and feeds back on: quality of briefs, regular reviews, feedback channels, creative quality and collaboration Proactively identifies opportunities for creative work to be performed for clients, with guidance from seniors and directors Supports the execution of creative concepts together with Art Director at the direction of the creative director Location: Bangalore Brand: Dentsu Creative Time Type: Full time Contract Type: Permanent